Swatch Australia - Global Launch Club Watch
31March 2007

Thanks to Swatch Australia, SACCI members were invited to the launch of the new Swatch The Club Watch: 'Global Thinking'.

The official Press Release:

SWATCH INJECTS CUTTING EDGE COOL WITH THE GLOBAL LAUNCH OF THE CLUB WATCH

IN A TRUE GLOBAL VILLAGE INITIAVIE, SWATCH, THE INNOVATIVE SWISS WATCH BRAND, PROUDLY LAUNCHED the new Club Watch for 2007/08, known as Global Thinking, in its Collins Street store last Saturday 31/3/07.

Swatch Club Members were invited to celebrate the first official appearance of Global Thinking. To highlight the ideas behind Global Thinking, there are Launch activities in the beginning of April on all continents, each time for an entire week in a Swatch Store in Singapore, Panama, South Africa and Europe.

In Collins Street, the event attracted a crowd of Swatch devotees, eager to participate in this global event and listen to cool tunes and whilst the new Swatch Club watch was unveiled.

The watch - Global Thinking calls on everyone to make creative use of the technologies that bring our diverse peoples and cultures together, and to celebrate life by having fun. That’s not all, of course: Global Thinking is also a declaration of independence, a universal call to freedom, and an invitation to live in a community based on values everyone can share.

Global Thinking comes in a unique special packaging : a transparent globe that inflates like a balloon. Drawn on the surface of the plastic globe are the five continents, linked by flowing ribbons into a dense and colourful network connecting everything with everyone. A transparent cylinder inserted in the globe is a time capsule holding the Club Watch. Valued at $115 both the watch and the global balloon come packed in a white box specially designed to inspire Global Thinking in multiple dimensions.

Patrick Jaron, Swatch Brand Manager comments – “Swatch is back into Australia, be ready to enjoy future events around the country, stay tuned!”

For further information, please contact:
Renee King, PR Manager, The Swatch Group
Phone: +61 (0) 3 8844 3327
Mobile: +61 (0) 402 458 906
Email: renee.king@swatchgroup.com.au

 Corporate Sponsors of SACCI

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